Paul Norman was one of the earliest directors to gain a reputation for creating bisexual films, with his "Bi and Beyond" series debuting in 1988. Content featuring male bisexuality has been a growing trend since the advent of internet pornography. However the genre remains a very small proportion of the pornographic DVD market for example at porn retailer, there are only 655 bisexual titles out of a catalogue of more than 90,000 films. Bisexual DVDs sell much better online than in adult video stores, possibly due to customers in stores feeling embarrassed to buy them. Most bisexual pornography is made by small production companies rather than the major studios. Actors are mostly amateur any well-known actors in bisexual porn tend to be from the gay pornography industry. The sex columnist Violet Blue states that bisexual pornography usually features gay male actors who are straight-for-pay. Blue says that many bisexual productions suffer from poor casting, lack of enthusiasm from homophobic directors, and lackluster performances because "all too many bisexual videos feature two men having sex with each other while desperately trying not to enjoy the female participants." Īlthough including heterosexual content, bisexual pornography is often considered a "gay" genre by the pornographic industry and many of its viewers are gay men. Bisexual pornography is often placed near the gay section in adult video stores, since many consumers are gay men. As the genre has developed, it has become increasingly associated with the gay male pornographic industry. By the 2000s, bisexual productions used less scenes with women together and bisexual scenes now frequently resemble gay scenes with heterosexual content added. Pornography featuring two or more men and a woman (eg, gang bang or double penetration pornography) is generally classified as "straight pornography" as long as "there is little to no contact between the men" in order to "straighten" what otherwise could be a homoerotic encounter. Only when the men have sex with each other is the scene considered bisexual pornography. Bisexual pornography is generally not marketed to heterosexual men.
According to the writer Jeffrey Escoffier, bisexual pornography is usually considered a gay genre.